06 February 2019

Imangi Studios Privacy Policy

Thank you for playing an Imangi Studios (“Imangi”, “we”, or “us”) game! Your privacy is important to us and we take our responsibility of caring for it seriously. This Privacy Policy describes what information Imangi collects when you use our products. By using our products, you consent to this policy. This policy may change from time to time, so please review it frequently. Your continued use of Imangi’s products signifies your acceptance of changes to this Privacy Policy.

1. Information We Collect

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The information we collect depends on what products you use and how you use them. The controller of the personal information collected is:

Imangi Studios LLC

4601 Six Forks Road

Suite 121, Raleigh, NC 27609.

A. Information You Give Us Directly

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We collect information you provide us, including:

When you participate in social features through a Social Media Site, the information you disclose is public information. We may store and access it, and it may be read, copied, collected, or used by other users without your consent. Please make sure your privacy settings on the Social Media Sites you use reflect your preferences.

When you participate in online leaderboard components of our products, your in-game profile information, gameplay, and statistics may be visible to all.

B. Other Information We Collect When You Use Our Products

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We collect other information automatically when you use our products, including:

We may also collect and store information locally on your device, using mechanisms like cookies, browser web storage and application data caches.

To comply with local laws, we may need to collect your IP address to help us determine your country of residence. In that case, your IP address may be sent to a server that we control, for evaluation purposes, but will not be stored or further processed. We also use your device settings to determine the country where you are located as a way to respect privacy laws specific to your location. We do not collect your precise location, at a level more granular than your city, without your explicit consent.

C. Information Provided to Us by Third Parties

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If you play or purchase our games or in-app purchases on your mobile device and/or tablet, we receive information about you from the app stores and other mobile platform providers. This information may include your username and/or device identification number and the fact that you made a purchase, for instance, but does not include any sensitive or financial information. Some of our mobile platforms also may send information to us that you authorize them to provide, through systems such as Google Play Services or Apple Game Center.

We may receive information from third parties, like Facebook or other Social Media Sites, when you use these services in connection with our products. We may also receive information about you when other players choose to share their contact lists with us. We also may receive information from third parties to supplement the information we receive from you. We use information from these companies primarily to help us deliver relevant advertising to you. A representative list of these types of third parties can be found below. We also may use information from third parties, for instance, to help us understand your approximate geolocation via your IP address for tax purposes, or to customize certain services to your location, and for fraud and/or abuse prevention purposes.

2. How We Collect Information

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We collect some information from you when you provide it to us directly, such as via an online form or when you communicate with our customer support team. We and third parties also use certain technologies, described below, to deliver positive customer experiences.

Our products change over time and those changes are reflected in new versions that are available to download from the Apple App Store, Google Play Store, Amazon App Store, and other official stores. Imangi recommends that you always use the latest version of our products to guarantee you have the most secure, privacy-oriented, and engaging experience possible.

Imangi cannot guarantee the integrity of versions of products that are installed from unofficial channels and does not support provide customer support or provide privacy guarantees for those unofficial versions. If you are using a version of one of our products that was installed from an unofficial channel, we encourage you to remove it from you device as soon as possible and install an officially distributed version.

A. Cookies and Similar Technologies

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We use cookies and similar technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us measure the effectiveness of our advertising, make sure you don’t see the same ad repeatedly and otherwise enhance your user experience. We use other technologies for similar purposes as a cookie, such as web beacons, pixels and other similar technologies. Your Internet web browser enables you to opt out of tracking with cookies. Please visit http://www.allaboutcookies.org or the documentation for your individual web browser if you would like to learn more about managing your cookie preferences.

We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our products, troubleshoot technical problems, detect and prevent fraud, and to enforce our Privacy Policy. Our legal basis for this collection and processing is to protect our legitimate business interests and therefore do not seek consent to collect your information for these purposes. You may contact privacy@imangistudios.com if you have additional questions about these use cases.

B. Analytics Technologies

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We use our own game servers and internal and third party analytic technologies to collect information about how you use our products, your computer or device and the health of our products.

For example, Imangi may collect and store data from your device when you use our products. This information includes technical and related information about your computer or device and operating system (such as IP address and device ID), information about your feature usage, gameplay and usage statistics and system interactions. If you play a game offline, this data will be stored on your device and may be transmitted to Imangi when your device connects to the Internet. If you participate in online components of our games, such as leaderboards, Imangi may also collect, use, store, transmit, and publicly display statistical data regarding game scores and achievements.

Third party analytics services integrated into our products may combine the information they collect in connection with Imangi’s services with information they have independently collected over time and across different websites and applications. Many of these companies collect and use information under their own privacy policies. A list of the third party analytics companies that operate in our products can be found in the Appendix below.

C. Ad Serving Technologies

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Our products may employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, and other similar technologies like identifiers to deliver offers to you. Some of these technologies can sync or connect behavior across different mobile apps, devices, and websites. The ads can be tailored to your interests. This is called interest-based advertising. For instance, you may be presented with an offer for a product we think you might enjoy. Or if you express interest in a game, you might receive an advertisement later for that game or similar products in Imangi games or in different mobile applications or on websites. Other in-game advertising technologies enable advertising to be temporarily uploaded to your mobile device or web browser and later replaced while you are online.

These technologies collect and use information so we can serve appropriate advertising to you and help track results and measure effectiveness. In addition to device advertising identifiers, this information includes:

Third party advertising companies may combine the information collected in the context of delivering an ad to you via our products with other information they have independently collected over time and across different products, websites, and services. Many of these companies collect and use information under their own privacy policies. A list of ad serving companies that operate their own networks in our games as well as how to opt out the extent applicable can be found below.

To learn more about some of these ad networks’ practices, see the Your Choices and Controls section below.

European Economic Area only. Prior to being shown ads in Imangi products, you will be asked whether you consent to the tracking that enables personalized ads. You have the right to change your consent status at any point in time. If you have questions about how to change your consent status or to inquire regarding your rights to erasure or data portability, please contact our privacy team at privacy@imangistudios.com.

D. Fraud Prevention Technologies

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When you use an Imangi product, we or third parties may use cookies and similar technologies, or collect data about your machine or device, for fraud prevention, security, and authentication purposes. Our legal basis for collecting and processing your information for these purposes, without your consent, is that we consider them to vital to protecting our legitimate business interests.

3. How We Use Your Information

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We use your personal and non-personal information, both individually and in aggregate, in the following ways:

To operate our business and to enhance and personalize your game experience, including to:

To provide you support, including to:

To personalize our communications with you, including to:

4. How We Process Your Information

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Imangi uses analytics services to understand how users engage with our products. Our analysis relies on your consistent device identifier, or identifier for vendor (IDFV) on Apple devices, so that we can track your behavior over time and develop an understanding of how you prefer to interact with our products. If you have more than one Imangi product installed on your device, those products may share the same identifier value. This enables us to develop an understanding of how you engage with all of the Imangi products you have installed. The identifier value is provided to Imangi through the operating system on your device. In the course of processing your data, we may do any of the following:

European Economic Area (EEA) Only:

Per requirements under the EU’s General Data Protection Regulation (GDPR), we log your consent state for compliance purposes. This information is stored on servers hosted in the EU and is used solely for GDPR compliance. Your device identifier is stored along with your consent status. If you consent to personalized advertising, your device advertising identifier also is stored in case we need to be able to access it to assist you with data portability or erasure requests. Your device advertising identifier is not stored in our consent logging database if you do not consent to personalized advertising.

Please note that your advertising consent status is only respected when you are playing the game from within an EEA member country.

5. Information We Share with Third Parties

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We do not share personal information that directly identifies you (such as your name, email, or postal address) with independent third parties without your consent, unless it is required by law or we determine that disclosure is critical to protect our rights, property, or operations or to protect our players or third parties. We may share anonymous or aggregated information, or other data that does not directly identify you, with third parties, for instance your persona on leaderboards or to show trends about use of our products.

If you contact us via support@imangistudios.com or privacy@imangistudios.com your email will be processed through Google’s G Suite email service and forwarded to Zendesk for further processing.

We employ third parties located in and outside of your country of residence (including outside of the European Economic Area (EEA)) to collect or process personal information on our behalf for various reasons, such as conducting market surveys or analyzing gameplay event data. When our third party agents or service providers collect or receive personal information, we require that they use the data only on our behalf and for purposes consistent with this policy.

We do not knowingly disclose personal information about children under 16 years of age to independent third parties even with consent.

However, in the event of a reorganization, divestiture, merger, sale or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law.

We do not control information sent from your browser to third parties, such as advertising networks and analytics companies that receive information in the normal course of your Internet activity. When third party technologies or social tools are integrated into our products, those third parties may collect information when you use our products. An example is the Facebook “Like” button.

European Economic Area (EEA) Only:

6. International Transfer

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Personal information we collect may be stored and processed for the purposes set out in this Privacy Policy in the United States or any other country in which Imangi, its business partners, or third party agents operate. By using our products, you consent that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.

7. How We Protect Your Personal Information

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We have put in place reasonable controls designed to help safeguard the personal information we collect via our products. However, no security measures are perfect and we cannot assure you that personal information that we collect will never be accessed or used in an unauthorized way.

8. Age Guidelines and Children’s Privacy

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Protecting children’s privacy is extremely important to us. We also encourage parents and/or guardians to play an active role in their children’s online experiences at all times.

Imangi’s products are intended for general audiences and do not knowingly collect any personal information from children under the age of 16. If you are under 16 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access Imangi’s products. If you believe Imangi has inadvertently collected such information, please contact us (information below) so we can promptly remove the information.

9. Data Retention

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Imangi has a policy of retaining information we collect for no longer than 90 days. During the period when we hold Information, we may transform and aggregate it such that it no longer is personally identifiable. We may retain the de-identified aggregate data products for more than 90 days to support business critical needs.

Uninstalling Imangi applications from your devices does not cause the data that we possess to be deleted. It remains subject to the same data retention and expiration policies.

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If you are a resident of the European Economic Area (EEA), our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (i) we have your consent to do so, (ii) where we need the personal information to perform a contract with you (e.g. to deliver a service you have requested), or (iii) where the processing is in our legitimate interests (and not overridden by your data protection interests or fundamental rights and freedoms). In some cases, we may also have a legal obligation to collect personal information from you, or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). Similarly, if we collect and use your personal information in reliance on our legitimate interests which are not already described in this Privacy Policy, we will make clear to you at the relevant time what those legitimate interests are.

A. Technical and usage Information 

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Imangi does not collect in-game technical or usage data or gameplay analytics for players in the European Economic Area. Note that Google Play Services, Apple Game Center, and other platform-level services may collect gameplay analytics if you are located within the EEA. Please see your device-level settings for more information about how to disable those services. Imangi considers any data specific to your use of our apps that is collected or processed through Google Play Services or Apple Game Center to be in our legitimate business interests.

B. Advertising networks

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Imangi works with advertising partners that may collect information from you as part of their process of serving advertisements in our products. This is described above in the section “Ad Serving Technologies.” In accordance with the General Data Protection Regulation (GDPR), Imangi’s advertising partners in the European Economic Area all function as independent data controllers. Prior to showing you personalized advertisements, you will be asked whether you consent to sharing your information with the advertising company. If you are a resident of an EEA country and indicate that you are below the age of 16, you will be served non-personalized ads and the advertising companies will not collect personal information from you.

C. Right to erasure

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Under the GDPR you have a right to have Imangi and our third party partners erase the personal information we have collected from you without undue delay.

D. Right to portability

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Under the GDPR you have a right to request a copy of the personal data Imangi and our third party partners have collected from you.

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Where we rely on your consent to process the personal information, you have the right to withdraw or decline your consent at any time. Please note that this does not affect the lawfulness of the processing based on consent before its withdrawal. To change your consent status, please visit the following screen in the product you are playing:

If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us at privacy@imangistudios.com or Imangi Studios LLC, 4601 Six Forks Road Suite 121, Raleigh, NC 27609 USA.

F. Right to object

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Under the GDPR, you have the right to object to the processing of your data. If you wish to object to the processing of your data, please contact us at privacy@imangistudios.com or Imangi Studios LLC, 4601 Six Forks Road Suite 121, Raleigh, NC 27609 USA.

11. Your Choices and Controls

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A. Push notifications

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If you previously chose to receive push notifications on your mobile device from us, but no longer wish to receive them, you can manage your preferences through your device or app settings, depending on the type of device.

B. AdChoices

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For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit the Network Advertising Initiative https://www.networkadvertising.org/ and/or the DAA Self-Regulatory Program for Online Behavioral Advertising https://www.aboutads.info/principles. To learn more about interest-based advertising in mobile apps and to opt out of this type of advertising by third parties that participate in the DAA’s AppChoices tool, please download the version of AppChoices for your device here http://youradchoices.com/appchoices or visit these websites:

Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests.

C. California residents

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If you are a California resident, you may request information about our practices related to disclosing your personal information to certain third parties and/or opt-out of our sharing of your personal information with unaffiliated third parties for the third parties’ direct marketing purposes. Please send your request (along with your full name, email address, postal address, and the subject line labeled “Your California Privacy Rights”) by email at privacy@imangistudios.com.

12. Notifications regarding updates to the privacy policy

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From time to time, we may update this Privacy Policy. We will notify you about changes to this Privacy Policy by placing a notice in our products and/or on our company website. We encourage you to periodically check back and review this policy so that you always know our current privacy practices.

13. Contact Us

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A. Customer Support

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We maintain a list of Frequently Asked Questions at the following URL, on the Imangi website. http://imangistudios.com/contact.html

For other customer support needs, please contact support@imangistudios.com. Our customer support team uses Zendesk to answer support requests. When you email customer support, your email address will be entered into the Zendesk system for the sole purpose of processing your support request. After your support request is processed, it will be marked as “closed” and be automatically deleted from the Zendesk system and the customer support email account after thirty days. Please do not include any personal information in your email to customer support.

B. Privacy Inquiries

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If you have questions regarding this Policy or about Imangi’s privacy practices, please contact us by email at privacy@imangistudios.com, or at:

Imangi Studios

Attn: Privacy Officer

4601 Six Forks Road

Suite 121

Raleigh, NC 27609


14. English Version Controls

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Non-English translations of this Policy may be provided for convenience only. In the event of any ambiguity or conflict between translations, the English version is authoritative and controls.

Appendix: Our Ad Serving and Analytics Providers

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This table summarizes our ad serving and analytics providers and where you can go to get more information about their policies and practices and opt out of their networks in many cases.

* Indicates a company or service whose software may be integrated in older versions of Imangi products but are not present in versions released after May 2018.

Company NamePurposeLinkPersonal data sharedContact Info
AarkiAdvertisinghttp://corp.aarki.com/privacyAdvertising identifier, IP Address, locationcontact@aarki.com
AdMobAdvertisinghttps://policies.google.com/technologies/adsAdvertising identifier, IP Address, locationdata-protection-office@google.com
-- AdMob PartnersAdvertisinghttps://support.google.com/admob/answer/9012903Note that, at this time, AdMob may serve ads from any of these providers in the EEA through its mediation network.data-protection-office@google.com
ApplovinAdvertisinghttps://www.applovin.com/privacyAdvertising identifier, IP Address, locationdataprotection@Applovin.com
BeeswaxAdvertisinghttps://www.beeswax.com/privacy.htmlAdvertising identifier, IP Address, locationprivacy@beeswax.com
ChartboostAdvertisinghttps://answers.chartboost.com/en-us/articles/200780269Advertising identifier, IP Address, locationprivacy@chartboost.com
CriteoAdvertisinghttps://www.criteo.com/privacy/Advertising identifier, IP Address, locationcil@criteo.com
Cross InstallAdvertisinghttps://www.crossinstall.com/privacyAdvertising identifier, IP Address, locationsupport@crossinstall.com
Facebook Audience NetworkAdvertisinghttps://www.facebook.com/policy.phpAdvertising identifier, IP Address, locationhttps://www.facebook.com/help/contact/861937627253138
Fractional MediaAdvertisinghttps://www.fractionalmedia.com/privacy-policyAdvertising identifier, IP Address, locationinfo@fractionalmedia.com
Google Analytics for FirebaseAnalyticshttps://cloud.google.com/terms/data-processing-termsDevice identifier, advertising identifier, IP Address, locationhttps://support.google.com/cloud/contact/dpo
Google G SuiteSupporthttps://support.google.com/googlecloud/answer/6056650?hl=enEmail address and other information emailed to Imangihttps://support.google.com/cloud/contact/dpo
LifeStreet MediaAdvertisinghttp://www.lifestreet.com/privacyAdvertising identifier, IP Address, locationprivacy@lifestreet.com
LiftoffAdvertisinghttps://liftoff.io/privacy-policy/Advertising identifier, IP Address, locationsupport@liftoff.io
Manage.comAdvertisinghttps://www.manage.com/privacy-policy/Advertising identifier, IP Address, locationprivacy@manage.com
TresensaAdvertisinghttp://tresensa.com/eu-privacy/index.htmlAdvertising identifier, IP Address, locationprivacy@tresensa.com
UnityAdvertisinghttps://unity3d.com/legal/privacy-policyAdvertising identifier, IP Address, locationprivacy@unity3d.com
Unity Cloud DiagnosticsAnalyticshttps://unity3d.com/legal/privacy-policyDevice identifier, IP Address, locationprivacy@unity3d.com
ZendeskSupporthttps://www.zendesk.com/company/customers-partners/privacy-policy/Email address and other information emailed to Imangiprivacy@zendesk.com
*AdColonyAdvertisinghttps://www.adcolony.com/privacy-policy/Advertising identifier, IP Address, locationprivacy@adcolony.com
*FlurryAnalyticshttps://policies.oath.com/us/en/oath/privacy/index.htmlDevice identifier, advertising identifier, IP Address, locationOath, Customer Care - Privacy Policy Issues, 701 First Avenue, Sunnyvale, CA 94089
*VungleAdvertisinghttps://vungle.com/privacy/Advertising identifier, IP Address, locationprivacy@vungle.com